Jeff Muhlgeier started the company in 1974, and was previously called J.M. Catering. It’s roots were a mobile catering and vending company with a wholesale beverage distribution. In the fall of 1986 Elliot Braun joined the operation, and Atlantic Beverage Company was incorporated. Jeff Muhlgeier served as President and Elliot Braun as Vice president.
Sales were rapidly growing. Gradually the company added new lines and expanded from a wholesale beverage operation, into a foodservice redistribution. Many dry grocery, nonperishable national brand lines were added. The partners moved the operation many times over the years. Metro NY sales expanded and Atlantic’s distribution grew to include New England, Upstate NY, Western Pennsylvania, and Baltimore Washington areas. More space was eventually needed to accommodate new lines as the business progressed.
At its corporate headquarters, in Edison, N.J. the company currently occupies 160,000 square feet of warehouse space. In October 2010, Atlantic continue to progress, through new department and operation additions. Atlantic Beverage Company’s Spice Packing facility and Importing Department was launched. Atlantic bought proprietary trade labels to sell along with its national brands. Atlantic is currently a full service imported and national brand importer and re-distributor.